How this calculator works (and why the math matters)
The most common mistake freelancers make is setting an hourly rate by asking around or copying a job salary. A salary is not a rate. When you freelance, you pay your own taxes, buy your own equipment, and — crucially — you are never paid for 100% of your working hours. The fair hourly rate is the one that covers all of that.
That is exactly what the formula above does:
- Gross up your income for taxes. If you want $60,000 in your pocket and your total tax load is 25%, your business must earn $80,000 before tax (plus expenses).
- Add business expenses. Software subscriptions, hardware, insurance, accountant fees, co-working space — anything the business pays for.
- Count your real working weeks. 52 minus vacation, public holidays, and sick days. Most people land around 46–48.
- Discount for non-billable time. Finding clients, writing proposals, invoicing, and answering email are part of the job but nobody pays for them. If you assume they eat 40% of your week, only 60% of your hours earn money.
- Divide. Required revenue ÷ billable hours = your hourly rate.
A worked example
Maya is a designer who wants to take home $60,000 a year. She spends $5,000 on software and equipment, her effective tax rate is 25%, she takes 5 weeks off, works 40 hours a week, and estimates 60% of her time is billable.
- Revenue needed: ($60,000 + $5,000) ÷ (1 − 0.25) = $86,667
- Working hours: 47 weeks × 40 h = 1,880 hours
- Billable hours: 1,880 × 60% = 1,128 hours
- Hourly rate: $86,667 ÷ 1,128 = $76.83/hour
Notice that $60,000 ÷ 1,880 — the naive calculation — would have suggested $32/hour. That rate would leave Maya roughly $28,000 short of her target.
Choosing your billable percentage honestly
The billable percentage is the input people get wrong most often. If you are established with a steady pipeline of repeat clients, 70–75% is realistic. If you are still building your business and spend real time on outreach, proposals, and portfolio work, 50% is more honest. Test it for two weeks: track every hour you work and mark whether a client was paying for it. Use your real number.
When to quote a project price instead
Hourly rates are a floor, not a ceiling. Once you know your hourly rate, you can quote fixed project prices that reflect the value you deliver rather than the time you spend — as you get faster, your effective rate goes up. Use our project rate calculator to price a whole engagement, and the invoice generator to bill it professionally.